The seventeenth edition of Principles of Marketing provides thoroughly refreshed, up-todate coverage of these explosive developments in every chapter-from online, mobile, and social media engagement technologies discussed in Chapters 1, 5, 14, 15, and 17 to “real-time listening” and “big data” research tools in Chapter 4, real-time.Principles of Marketing, 18th Author Philip Kotler, Gary Armstrong Format/binding Paperback Book condition New New Jacket condition New Quantity available 50 Edition 18th edition Binding Paperback Publisher Pearson Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6. Principles of Marketing by is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4. Principles of Marketing Page - 3 1) Market must be highly price sensitive, so that low price produces more market growth 2) Production and distribution costs must fall as sales volume increases 3) Low price must help keep out the competitionk and the penetration pricer must maintain its low-price position (otherwise the price advantage may only be temporary) 11.

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